Amazon Prime began as a fast and free shipping program for orders of any amount. Though swift, two-day delivery on millions of items remains the cornerstone of the service, the company has moved into video and music streaming, and cloud storage, which enhances the overall value proposition for those who actually take advantage of Prime’s extras.
Amazon Prime members pay $99 a year or $10.99 per month for the privilege.
If you don’t have Prime, Amazon offers free standard delivery when you buy $25 worth of “eligible” items.
But there are other incentives to become a member. Prime members now qualify for free same-day delivery on more than a million items, and one- and two-hour delivery with Prime Now on tens of thousands of items available. Among other key or recently enhanced Prime benefits:
Instant access to video streaming. Membership includes instant access to tens of thousands of movies and TV shows, including Amazon original series like the Golden Globe-winning “Transparent” and “Mozart in the Jungle,” the drama “Bosch,” and “Doctor Thorne,” from “Downton Abbey” creator Julian Fellowes. You can watch at home on your computer, Fire TV, or other compatible devices.
Music streaming. Prime Music offers unlimited, ad-free access to over a million songs and thousands of playlists and stations.
Prime Photos. Secure unlimited photo storage in Amazon Cloud Drive.
Access to Lightning Deals. Members qualify for early (30 minutes before everyone else) access to short-term, deeply discounted Amazon Lightning Deals that often feature high-tech and fashion goods.
Kindle Owners’ Lending Library. Access to more than 800,000 e-book titles. You can borrow one a month, with no due date, along with one pre-released book a month with Kindle First.
Prime Now. A mobile app that allows customers in most parts of the country to shop from early morning to late night, seven days a week, for groceries, gifts, and food from neighborhood restaurants. Delivery is within two hours for free, or within a hour for $7.99. For restaurant orders, delivery is free within an hour of ordering, and the service is available from Amazon-affiliated restaurants in select areas.
Amazon Family. The benefits include 20 percent off diapers through its service, Subscribe & Save, and 15 percent off eligible products from your baby registry.
Membership Sharing. Two adults living in the same household can create an Amazon Household to share certain Amazon Prime benefits.